Sales Development Representative (SDR)

This is a pivotal role dedicated to driving Randstad’s strategic growth. As part of the growing Client Services division, you will support the vision of becoming the world’s most equitable and specialised talent partner.

Key Responsibilities:

1. Research & Account Mapping

• Identify and research target accounts, industries, and key decision-makers.
• Map key stakeholders for the top prospects in each industry sector.
• Conduct external benchmarking and competitor analysis to gather market intelligence.
• Become comfortable with Randstad’s technology and AI toolkit to research client needs.

2. Outreach & Engagement

• Execute sophisticated, multi-channel outreach strategies including phone, personalised email, social media, and video messaging.
• Hold intelligent conversations to expand awareness, educate prospects, and identify new business opportunities.
• Leverage AI-powered tools and market insights to craft data-backed, personalised outreach campaigns.
• Promote and establish the Randstad brand within the UK market.

3. Lead Qualification & Nurturing:

• Qualify leads by conducting high-level needs analysis to assess complex business challenges like skill shortages or talent retention issues.
• Align prospect "pain points" with Randstad’s strategic services and consulting offerings.
• Nurture early-stage relationships by sharing valuable content, such as Talent Trends Reports and In-Demand Skills Dashboards.

4. Collaboration & Administration

• Successfully book qualified discovery meetings for the Sales team, ensuring a high-quality hand-off.
• Maintain meticulous records of all activities and lead statuses in Salesforce/CRM.
• Partner with the Sales Team, Marketing, and Operational teams to refine messaging and sales strategies.

Key Performance Indicators:

• Generation of client introduction meetings and invitations to tenders.
• Create client introduction meetings and invitation to tenders for the sales team.
• Extensive outbound email outreach as directed by the inside sales manager/sales director.
• Follow up with phone calls to qualify client interests.
• Contributing to other client development activities.
• Booking client meetings with prospect stakeholders in existing.
• Meeting deadlines on client and data research and mapping.
• Supporting the wider sales team on achieving their UK annual budget.
• High-volume outbound email outreach and follow-up qualification calls.

Person Specification & Skills:

• Experience: Knowledge of data, customer services, social media marketing.
• Communication: Strong and professional communication skills, written, verbal and presentation
• Mindset: Organised, self-sufficient and self-directed on a day-to-day basis attending required meetings fully prepared.
• Technical Literacy: Comfortable using CRMs and prospecting tools.
• Professionalism: Organised, self-sufficient and self-directed on a day-to-day basis attending required meetings fully prepared; adheres to company policies, including the "camera-on" policy for virtual meetings.

Apply now or get in touch with Sam Badger for a confidential discussion.

Randstad values diversity and promotes equality. We are an inclusive employer and welcome applications from all sections of society.