Marketing Manager -  (Principal Marketing Specialist) - 1 Year Maternity Cover

Join our team and experience a culture where you'll be challenged to grow, empowered to lead, and supported to perform at your best. Randstad are a global leader in the world of HR services, and have a vision to be the world’s most equitable and specialized talent company.We specialise in Operational, Professional, Digital, and Enterprise talent solutions. Through our ‘partner for talent’ global strategy we aim to offer the best service and partner with clients and candidates.

Our employee value proposition ‘together we grow’ details our commitment to every member of the Randstad team. We believe in equitable opportunities for all and provide a transparent and competitive compensation structure that rewards your contributions. With Randstad, you'll be part of something bigger, making a lasting impact on both our clients and the individuals we connect with. Together, we'll unlock your potential and build a brighter future for everyone.

We are looking for a passionate, driven and self motivated general marketer to join the world's largest HR services provider, we are looking for someone who can take initiative and accountability to drive campaigns across the full marketing mix. You will be responsible for executing innovative marketing strategies that enhance brand awareness, drive client acquisition, and attract the UK's top talent. You will be a key player in shaping our narrative and connecting people with meaningful work and businesses with the talent that drives their success. 

Key Responsibilities:

• Strategy & Planning: Implement comprehensive, multi-channel marketing strategies aligned with Randstad UK's commercial objectives, targeting both B2B (client) and B2C (candidate) audiences.
• Campaign Management: Execute and optimise end-to-end marketing campaigns across digital and offline channels, including email marketing, social media, PPC, SEO, content marketing, and events.
• Lead Generation: Drive a consistent pipeline of high-quality leads for our sales and recruitment teams through targeted demand generation activities.
• Campaign implementation: Facilitates the implementation of marketing programs and policies within the organisation.
• Systems and operations: Advises on integration of existing systems, programs, and practices into streamlined and effective marketing processes.
• Content & Brand: Support the creation of compelling and insightful content (e.g., white papers, case studies, blog posts, webinars, social media content) that positions Randstad as a thought leader in the world of work. Act as a brand champion, ensuring all marketing communications are consistent with our global brand guidelines.
• Data Analysis & Reporting: Utilise analytics tools to monitor, analyse, and report on campaign performance, KPIs, and ROI. Translate data into actionable insights to continuously improve marketing effectiveness.
• Stakeholder Management: Collaborate closely with sales teams, recruitment consultants and global marketing counterparts to ensure alignment and drive integrated commercial success.
• Budget Maintenance: Maintain the marketing budget effectively, ensuring activities are delivered on time for comprehensive financial tracking and reporting.
• Market Intelligence: Support with the development of primary insights around segmentation including competitor organisations, customers, and the market for the purpose of business advantage
• Marketing Administration: Coordinates event logistics including expense tracking and supports negotiating with vendors

Experience:

• Recruitment marketing experience is desirable
• Experience within public service industries is desirable
• Demonstrable experience delivering campaigns across social, email, direct and paid channels
• Strong Hubspot experience required
• Confident creating content, both long and short form
• Confident using AI
• Self motivated and driven
• Resilient